research.

Given the timeline and budget constraints for client research, I did not have access to real research insights. All the research presented below is based on assumptions.

insights.

Using proto-personas, I identified the needs, goals, and behaviors of users.

define.

I then created a user journey to identify pain points in the process, from when businesses begin searching for an eco-friendly product supplier to when they start requesting quotes.

Pain points consist of the following:

→ Users may feel overwhelmed by the number of suppliers and eco-friendly options through their research

→ Not seeing upfront pricing and certifications on whether the supplier does have eco-friendly products

→ Quote form needs to be easy to fill out

→ Concerns about how fast the supplier will get back to the user after quote form submission

→ Concerns about product quality

ideate.

Now to focus on the problem of “Business owners seeking eco-friendly supplies face challenges in navigating the online quote request process due to overwhelming choices, a lack of clear information, and uncertainties regarding response times and quote details.”

How might we help make the request quote process easy? How might we provide more information regarding our products?

design.

As I started building high-fidelity wireframes, I made sure the website was easy to use, especially when requesting a quote. The choices I made were:

→ Colors: Green and brown colors to signify earthy-tones. Green symbolizes nature and growth, and brown symbolizes warmth and natural materials. These color combinations provide an eco-friendly ‘feel’.

→ Buttons: Call-to-action buttons “Request Quote” as that is one of the main goals targeting our users. We want the main button to get user’s attention.

→ Product Details: Product catalog was added to the website so users can find all the product details such as SKU, images, names, and more.

→ Request Form: Simplified the request form to capture only essential information, ensuring that users don’t have to fill out lengthy forms that could discourage them from requesting quotes

key learnings.

Creating a design without access to real data or insights from actual users creates some challenges. When relying on assumptions, it can lead to a misalignment between the design and the actual needs of users, resulting in a product that may not effectively address their pain points or preferences.

While these assumptions can offer a different perspective and serve as a starting point for the design process, they are inherently limited. They may highlight potential areas of focus, but they cannot replace the valuable insights gained from direct user feedback and interaction.